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Jim Bohac
Phone: 408.716.8022

Fortemedia, Inc. 
4051 Burton Dr.,
Santa Clara, CA 95054
Phone: 408-861-8088



August 13, 2007

Fortemedia and GoerTek (former IEA) jointly announce the release of reference designs of Fortemedia Small Array Microphone (SAM) solutions with selected GoerTek’s microphone products for handset, headset, and notebook PC related applications

Proven by numerous success stories and millions of deployments, Fortemedia’s SAM technology offers excellent performance in noise suppression and acoustic echo cancellation by its unique beam forming on voice inputs and non-linear adaptive filtering technologies

Wtih in-depth understanding that the characteristics, size, placement, and boot design of microphone sensors significantly impacts product performance and time-to-market for customers, Fortemedia has been collaborating with microphone vendors to address aforementioned issues and to provide the best solution for its customers.

Value to Customers

“GoerTek products are well recognized by our tier one customers with excellent performance, consistent quality, unique features, and competitive pricing. Fortemedia has been working with GoerTek to qualify a series of microphones for Fortemedia’s SAM reference designs. These joint support efforts provide our customers not only the best array microphone solutions, but also consistent quality, fast time-to- market and cost competitiveness.” Said David Wu, Corporate Vice President of Marketing and Business Development, Fortemedia.

“Fortemedia’s SAM solution with its superior array microphone beam-forming performance has driven many of our customers to adopt this new technology. GoerTek shares a vision with Fortemedia that array microphone solutions are becoming one of the main trends in the microphone market. We are very pleased to have the opportunity to provide Fortemedia specially designed microphones to be integrated into its SAM reference designs. Working with Fortemedia enables our customers to quickly develop new products with the best array microphone performance and minimum design efforts.” Said Long Jiang, Corporate Vice President of Marketing and Sales, GoerTek Group.

About Fortemedia

Fortemedia is a fab-less semiconductor company headquartered in Cupertino, California. Since 2000, the company has been developing advanced voice processing ICs to enable hands-free communications. Fortemedia’s patented Small Array Microphone (SAM) technology and state-of-the-art voice processors deliver high performance echo-cancellation and noise suppression solutions. Features such as beam-forming can pinpoint the location of the person speaking, picking up only voice from speaker while blocking out unwanted ambient noises. Fortemedia’s low power processors easily cancel 65dB of acoustic or nonlinear echo and 25dB of non-stationary noise required in mobile hands-free environment. Fortemedia’s products have been broadly used in automotive, personal navigation devices, mobile, NB, and VoIP phone applications. Fortemedia’s customers include BenQ, Acer, ASUS, Lenovo, Amoi, MiTAC, SONY, Motorola, Siemens, Sharp, NEC, Fujitsu/Docomo, Nokia, LG, and Samsung etc.

Contact Information:

Fortemedia Inc.,
Weldon Huang,

About GoerTek Inc.

GoerTek Inc. (former IEA) is a leading miniature microphone and speaker/receiver supplier headquartered in Weifang, China. Since 2001, the company has started to provide ECM and SMD microphone solutions to leading handset, headset and NB manufacturers worldwide. GoerTek’s microphones and speakers/receivers have been widely integrated into the products and solutions of Nokia, Motorola, Samsung, LG, Plantronics, GN, and others. There are about 4500 employees worldwide.

Contact Information:

GoerTek Inc.,
Kenneth Liu